Keep it simple, stupid
This pithy phrase applies to, well, just about everything in life. Especially videos. Trying to do too much is a veritable recipe for disaster. In our latest foray into storytelling, we kept to the straight and narrow—two actors and one fiery explosion that busted a technology myth without busting the budget.
We were the media company of choice to produce a short video that was a joint venture between Gridstore, the leader in software-defined storage, and DeepStorage.net, a specialist in testing, evaluating and educating users about products and technologies. The simple premise utilized a very familiar format, which was borrowed from the popular Discovery Channel show “Mythbusters.” The centerpiece of this show, renamed “GridBusters,” was disproving this myth: When a storage controller fails, the applications crash.
Since we had a modest budget, we didn’t have the luxury to hire actors. So we went with real people—specifically, the CEO’s from Gridstore and DeepStorage.net. Along with saving money, forgoing actors gave the video a more believable feel, much like “Mythbusters.” We also kept costs down by hiring a local crew in New Mexico where DeepStorage.net is located.
Truth be told, regardless of budget, we’re always focused on a telling a story. To do that, we opened the video with a similar “Mythbusters” teaser so the audience knew exactly what they were in for. That was followed by the two tech guys at a chalk board detailing how they were going to disprove the myth that when a storage controller fails, the applications crash. Their insidious plan? To blow up one of the controllers by placing a pot of thermite, a pyrotechnic composition of metal powder fuel and metal oxide, on top of it. You can witness this bodacious bonfire effect and, at the same time, see if the aforementioned myth was busted, right below (Just make sure to put on your safety goggles before viewing.)
Oh, and one more thing. We can say without hesitation that after making this video, another myth was actually busted: You can’t tell a compelling story without spending a lot of money.